Shah Rukh Khan
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Raees, a Shah Rukh Khan film on a real life bootlegger, was supposed to release during Eid this year. However, the Rahul Dholakia directorial has been moved to January 26, 2017. Ritesh Sidhwani, of Excel Entertainment, who is co-producing the film along with SRK’s Red Chillies Entertainment, said, “A film of such magnitude requires appropriate showcasing.”
Shah Rukh Khan cannot suffer another loss at the Box Office. With FAN’s dismal performance at the BO and all the controversy surrounding Raees, the makers did not want another mishap. And that is probably the real reason why the makers thought of dodging competition with Salman Khan’s Sultan. Who would want to rage a war with the mighty ruling Khan of Bollywood, anyway. But, Raees will now face competition from Hrithik Roshan’s Kaabil and Ajay Devgn’s Badhshaho.
Why didn’t Shah Rukh go for his usual Diwali release this year too? This year Diwali was booked by Ajay Devgn for his directorial venture Shivaay and that is, apparently, a film neither SRK, nor Farhan Akhtar and Ritesh Sidhwani want to clash with! Between Ajay’s Shivaay and Badshaho, the latter was counted as the weaker contender to fight with and thus Raees’ release was fixed to January 26.
Social media has been going on its own frenzy, making sure Salman Khan’s Sultan doesn’t miss a beat. Recently ‘ONLY SULTAN KI DARING THIS EID’ was trending for quite a while. The upper case was clearly to emphatically determine that Salman, and only Salman will rule at the Box Office. Ajay Devgn’s fans too started their own trend ‘DON'T DARE BAADSHAHO IS THERE’ a little later but their cry wasn’t as clearly heard as Salman’s, of course.
By Aditi Mukherjee
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