Shah Rukh Khan
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Bollywood is known to do regressive promotions starting from the day a film is announced. These promotions take a toll on actors’ lives, but Bollywood can go to extends to urge the audiences to spend money and watch the film in theatres. Actors have gone to the level of disguising themselves and promoting their films on streets with the public totally unaware. But one promotional gimmick that filmmakers have often banked upon is the rumours of co-stars dating, and to top is up are the stories from sets of the two spending a lot of time.
And so, recently one such story that popped up was the brewing romance between Sushant Singh Rajput and his Raabta co-star Kriti Sanon. Here are the details of the alleged affair followed by the various staged affairs of Bollywood that were used as a promotional gimmick during film releases:
Yesterday the news of a possibility that Aankita Lokhande and Sushant will get back together was all over the internet. And it was just before that Sushant and Aankita had announced their separation, and news of Sushant’s closeness with Kriti during the shoot of Raabta was making rounds. Surprisingly, it rather seems that Aankita and Sushant never broke up. While nothing is confirmed as yet, but to our belief the two staged a break-up so that Sushant and Kriti’s closeness on the sets could be used as a story to promote Raabta.
The two faked an affair during the release of their film Tevar. Sonakshi and Arjun were believed to be madly in love on the sets of Tevar. They were even seen spending a lot of time when they weren’t shooting. But as the film released, the once so-much-in-love pair just faded with the film gone off the theatres. Nobody ever again saw the two spending the time like they did during Tevar. Sonakshi and Arjun both even refuted the news giving a clichéd statement of being ‘just friends’.
Yami and Pulkit’s alleged affair during Sanam Re was termed as the main cause of separation of Pulkit with his then wife Sweta Rohira. The rumours of the two spending quality time refused to die even after Sanam Re released. Pulkit is since in news for all the wrong reasons, but his one statement of faking an affair with Yami for promotions of Sanam Re is what got him in some real trouble. Pulkit said, “The rumors were started only to promote the film. And we are very happy because it’s helping the movie. I am glad the promotions are going well.” The statements called for criticism which not only came from the media, but also from the audiences. Well, the so-called rumours really worked for the film.
Shahid and Amrita together made a magical pair, so much so that for once the audiences even contemplated that the two will tie the knot soon. Shahid and Amrita debuted together in Ishq Vishq Pyaar Vyaar and it is since then that the two were rumoured to have the shots for each other. But the two banked on their alleged affair during the promotions of Vivah. The brewing romance between the two soon died out after the film release, post which Shahid went on to date Kareen Kapoor. The love story of the two even became a talk-of-the-town, and still is remembered.
This one is a different gimmick altogether, one that Arbaaz proudly admits of. In 2008 the two of them staged a split for a beauty product brand. Their PR team sent out a message about the two of them splitting, later on to see them reunite at the brand’s event. The gimmick didn’t go well down with many as it was out-an-out a promotional gimmick staged for a beauty product. Arbaaz called it a gimmick and even apologized for sending out a wrong message to the media, at the same time he also thought that the gimmick went well with the brand’s strategy.
By Stuti Srivastava
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