Shah Rukh Khan
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With the Bollywood industry experiencing a whole new wave as far as the content is concerned, a change in the thought process of the audiences gives Hollwyood films an upper hand in terms of viewership as compared to Bollywood. With films churning out weeks after weeks, audiences have often found themselves in a dilemma as to which film will be worthwhile to spend their monies on. And with big Hollywood and Bollywood movie releases happening on the same day, the audiences, over the past few months have proved that Bollywood has been fighting a losing battle against Hollywood films. The star-power in films no more seem to influence the choice that the audiences makes, rather it is the content that is now the king. Believe it or not, but the biggest films of Bollywood have failed as opposed to Hollywood films that released on the same date. If you believe me not, then here is the proof:
Fitoor starring Katrina Kaif and Aditya Roy Kapur looked like one of the most promising film towards the end of last year. With our expectations soaring high, the film rather came out as a disappointment for the many people who thought that the film in its time had both, a good star cast and an even better story. The film was so disappointing that it only earned 17.29 crores, which was less than 25.83 Crores earned by the Yami Gautam and Pulkit Samrat starrer Sanam Re. But though Sanam Re did well, the week’s highest grosser was the Hollywood film Deadpool which minted over 28.34 crores.
The release of Dawn Of Justice sensed a series of excitement amongst the youth as they desperately waited to see the two most powerful superheroes clash. And at the same time released John Abraham and Shruti Haasan starrer Rocky Handsome which though looked promising as it was an action film, but it turned out to be quite a disappointment as compared to Dawn Of Justice. While the DC comic film earned 32.24 crores in just two weeks, it took Rocky Handsome 4 weeks to collect 23.76 crores which is way less than what the Hollywood film earned.
1920 London, One Night Stand, Traffic, and Captain America: Civil War released together on May 6. Sharman Joshi and Meera Chopra starrer 1920 London, the third installment in the 1920 horror franchise collected around 14.23 crores. Small budget yet strong on content, the film Traffic starring Manoj Bajpayee and Jimmy Shergill managed to collect 3.69 crores. But the major disappointment remained Sunny Leone and Tanuj Virvani starrer One Night Stand, the film was not only thrashed down by the critics, but it turned out to be a major disappointment for the audience. The film only earned 3 crores at the Box Office, hands down making it one of the biggest flops till date. As opposed to all the three Bollywood films, the Hollywood film Captain America: Civil War received lots of appreciation and love from the young audience. The film collected 54.14 crores, which sadly was more than the three Bollywood films’ amount put together.
The biographical drama on the life of an Indian farmer wrongfully detained in Pakistan, Sarbjit was a story that touched the hearts of a million. Aishwarya Rai and Randeep Hooda starrer, the film looked promising from the day of its announcement. While the trade pundits believed that the film will create a benchmark of its own, yet the film only managed to mint 28.66 crores at the Box Office. The film though was appreciated by the audiences, yet Hollywood film X-Men: Apocalypse managed to beat it collecting 29 crores at the Box Office. The difference though was less, but the Hollywood film still received more appreciation than Sarbjit did.
This week’s big release Te3n stars the power house of talent Amitabh Bachchan, along with him star two other brilliant actors Vidya Balan and Nawazuddin Siddiqui who contributed beautifully towards the film. Another film that released is Do Lafzon Ki Kahani starring Randeep Hooda and Kajal Aggarwal, a sweet love story of a blind girl and a martial arts trained fighter. But one film that kept the ticket counters ringing is Conjuring 2. Second installment in the Conjuring series, the film has people going in numbers to watch the true story of the poltergeist in Enfield. While Conjuring 2 minted 16.05 crores over the weekend, Te3n even with a big star cast only managed to collect 6.51 crores. And Do Lafzon Ki Kahani did not fare well not only with the critics, but also the audience because of which its collection only came up to 3.98 crores.
While the race is just catching pace with the audiences, looks like Hollywood still has an upper hand with the youth in India. And not to forget that the highest grosser up till now still remains Jungle Book which minted 132.96, the film collected more than Shah Rukh Khan starrer Fan, and though the films released weeks apart, Jungle Book still received more love from the audience than the superstar starrer did. Is this change for the good, or is it a challenge that the Hindi film industry will often face? All we can do is keep our hopes high, and wait for something record breaking to happen in terms of Bollywood films.
By Stuti Srivastava
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