Shah Rukh Khan
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Yash Raj Films has managed to do something that has never been before! In an attempt to make the most unique marketing campaign for FAN, YRF has achieved a feat that was until now unimagined!
It is hard to imagine how Yash Raj Films managed to convince the board of Madame Tussauds to do this! They’ve managed to convince the management of the prestigious museum to change the appearance and clothing of Shah Rukh Khan’s wax figure to that of the FAN’s. For some time now, SRK’s wax figure will look like the fan who is obsessed with his idol in the film.
This is insane! Not only will Shah Rukh’s wax figure be changed to Gaurav’s (the fan in the film), but it will also step out of the museum and interact with fans at the iconic London eye. No big deal, guys. Just SRK’s wax figure meeting fans on the streets of London. Wow!
Shah Rukh Khan’s upcoming film FAN is a thriller film by Yash Raj Films. The story is about how an actor and his biggest fan’s relationship turns sour when the fan comes face-to-face with his idol. Shah Rukh is playing a double role in FAN – playing the actor and the fan! For his transformation as the fan in his 20s SRK’s face underwent a lot of prosthetic makeup and CGI effects.
A feat that has never been achieved before has truly set the bars high for films in Bollywood! Yash Raj’s representative Avtar Panesar, Vice President YRF International said: Placing the Madame Tussauds wax figure as a film character at a public place where crowds throng is an exciting opportunity for SRK fans! This is our way of returning the love of the Fan's that make our films what they are.
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