The beloved Bollywood singer, Sonu Nigam recently took to the streets of the city in the garb of a beggar as a part of a social experiment. Sonu Nigam was a part of this experiment which was conducted to understand the joy and happiness that music brings about in our daily life. Sonu Nigam who has been the voice for many stars and has been belting out hits after hits for over two decades now took to the disguise of an old street performer in this recently released web video.
Sonu- The Roadside Ustaad
The video titled ‘The Roadside Ustaad’, was released on 'Culture Machine' a digital channel, Being Indian, which is quite popular for its social experiments, on Tuesday. Being Indian has earlier collaborated with celebrities like Radhika Apte and Kalki Koechlin for various social experiments. This experiment took Sonu disguised as an aged street performer to the busy streets of Juhu to capture the reactions of the pedestrians to the singing old man. The video captured mixed reactions of people, whose interest was piqued as they either stopped for a minute or nonchalantly walked away from the old man, all the while oblivious to the fact that the old man was the famous singer Sonu Nigam.
When Not A Single Soul Recognized Sonu...
When asked about his experience Sonu said, "I went without any expectations, totally bereft of any awkwardness for the way I was looking and what I was about to subject myself to. For the first time, I was not me, the make-up was so good and authentic. People, who were standing so close to me, couldn't recognise me. I was carrying the harmonium that my parents bought when I was born. It was all so humbling. From such an unfamiliar zone, I managed to procure something." He also revealed that the harmonium which he can be seen playing in the video was the one that was bought for him when he was born. “It was all so humbling. And from such an unfamiliar zone, I managed to procure something. Gratitude, grace and appreciation for what we have,” Sonu, 42, concluded in his statement.