Ranbir Kapoor, whose last hit was the Ayan Mukherjee-directed Yeh Jawaani Hai Deewani that released in May 2013, hasn't had a dream run at the box office lately but that had not dented his reputation.
“The success or failure of his films would’ve affected his endorsement deals before he became one. He comes with great lineage from the Kapoor family, cuts across all sections of the youth. Only if he delivers another 5-6 flops in a row will his brand position be affected,” said Vinit Karnik, national director at GroupM.
1 Year ago.
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